Tag: influence

How to Launch Your Business with Social Media Marketing

May 7th, 2014   •   2 comments   

Launching Your Business With Social Media
Image of Michael Stelzner fromSocial Media Examiner

How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?

The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
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Why The Best Things In Life Aren’t FREE

May 1st, 2014   •   no comments   

Why the Best Things in Life Aren't Free

FREE. Its a powerful word. Everybody loves freebies.

Besides its a great way to attract customers right?
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Influencer Marketing 101

October 20th, 2013   •   1 comment   


Zillions of pre-teens are under his influence (courtesy of The Global Daily)

Are you under the influence?

If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the people we know – our family and friends – who exert the most influence on our behaviours and actions.
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8 Ways Brands Can Win Fans

August 11th, 2013   •   no comments   


Lady Gaga‘s little Japanese Monsters show lots of brand love (courtesy of Tokyofashion.com)

No brand is an island. Especially in the age of the mobile social web.

Going it alone is foolish when competitors are hot on your heels. It can also be extremely expensive to invest continually in new product development, mass advertising, and promotions to drive sales. What’s more, there will always be a bigger fish in the ocean.
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The Evolution of Influence

May 20th, 2013   •   no comments   


Courtesy of Helping Psychology

Influence. That’s a neat word.

According to Dictionary.com, influence is “the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others”. In other words, its how effective you are in transforming others and eliciting change.
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The Impact Equation: Book Review

May 11th, 2013   •   1 comment   

How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets? Why do some campaigns fly while others die?

If you’re clueless about the answer, consider reading The Impact Equation. Authored by social media savants Chris Brogan and Julien Smith, the book on content marketing reveals how you can generate attention, affection and action amongst the people you care about. Namely, your customers and other stakeholders.
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Is Blogging Going To Die?

April 5th, 2013   •   2 comments   

Are blogs dead
Designed by Freepik

By now you would have read numerous articles proclaiming the death of the blog.  Like this, this, this, this and this.

Friends are also telling me that nobody blogs anymore. Some of their sound bites goes like this:
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Do You Trust Your CEO?

June 15th, 2012   •   no comments   


Source: Edelman Insights

Thanks to a blog post from Jackie Huba of Church of the Customer, I came to learn about Edelman Insights Presentation titled “Key Employee Engagement Findings from Edelman’s 2012 Trust Barometer”. From the survey results (graphic above), several facts seemed to pop out:

1) People are increasingly losing their trust in the heads of organisations like CEOs. This has dropped by a whopping 12% in 2012 compared to 2011.
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Mainstream Media Still Rules Online

May 20th, 2009   •   no comments   
Still the most influential website based on links
Just had a quick glance at the Technorati Attention Index from Technorati’s blog.  This is a list of the 50 top sites with the highest number of blogs linking to them in the past 30 days.  

Other than YouTube, which has continued to surge ahead largely due to the immense interest in its ever growing pool of user-generated videos, it is interesting to note that mainstream media related websites are still the most influential in the list.  While American websites have dominated the list, several British content providers like the Guardian, Telegraph and BBC News have received attention.  Many of the media firms are also concentrated on a few cities (or megacities) in the United States like New York, Los Angeles, San Francisco, Boston, Washington DC, and Houston.
This shows several things about social media influence:
1) The lure of sight, sound and motion (sisomo according to Kevin Roberts) is still influential, whether online or offline.

2) Mainstream media players still wield incredible influence on social media debates and discussions.
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