Tag: influence
How to Launch Your Business with Social Media Marketing
Image of Michael Stelzner fromSocial Media Examiner
How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?
The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
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Why The Best Things In Life Aren’t FREE
FREE. Its a powerful word. Everybody loves freebies.
Besides its a great way to attract customers right?
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Influencer Marketing 101
Zillions of pre-teens are under his influence (courtesy of The Global Daily)
Are you under the influence?
If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the people we know – our family and friends – who exert the most influence on our behaviours and actions.
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8 Ways Brands Can Win Fans
Lady Gaga‘s little Japanese Monsters show lots of brand love (courtesy of Tokyofashion.com)
No brand is an island. Especially in the age of the mobile social web.
Going it alone is foolish when competitors are hot on your heels. It can also be extremely expensive to invest continually in new product development, mass advertising, and promotions to drive sales. What’s more, there will always be a bigger fish in the ocean.
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The Evolution of Influence
Courtesy of Helping Psychology
Influence. That’s a neat word.
According to Dictionary.com, influence is “the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others”. In other words, its how effective you are in transforming others and eliciting change.
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The Impact Equation: Book Review
How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets? Why do some campaigns fly while others die?
If you’re clueless about the answer, consider reading The Impact Equation. Authored by social media savants Chris Brogan and Julien Smith, the book on content marketing reveals how you can generate attention, affection and action amongst the people you care about. Namely, your customers and other stakeholders.
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Is Blogging Going To Die?
By now you would have read numerous articles proclaiming the death of the blog. Like this, this, this, this and this.
Friends are also telling me that nobody blogs anymore. Some of their sound bites goes like this:
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Do You Trust Your CEO?
Source: Edelman Insights
Thanks to a blog post from Jackie Huba of Church of the Customer, I came to learn about Edelman Insights Presentation titled “Key Employee Engagement Findings from Edelman’s 2012 Trust Barometer”. From the survey results (graphic above), several facts seemed to pop out:
1) People are increasingly losing their trust in the heads of organisations like CEOs. This has dropped by a whopping 12% in 2012 compared to 2011.
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The Psychology of Social Commerce
Courtesy of Tab Juice (via Brian Solis)
Thanks to a recent post by social media guru Brian Solis, I chanced upon this brilliant infographic on the psychology of social commerce.
According to the post, there are six heuristics or pillars in social commerce: social proof; authority; scarcity; like; consistency; and reciprocity.
Let me go through each of these in turn and give my layman’s take on what it means for us.
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