Tag: influencer marketing

The Art of Social Media [Book Review]

April 9th, 2015   •   no comments   

The Art of Social Media

Courtesy of Artillery

Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?

If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.
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Influencer Marketing Ethics in Singapore

March 22nd, 2015   •   1 comment   

influencer-marketing-ethics-in-singapore

Source of image

How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?

As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.
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8 Ways to Build Online Trust

March 19th, 2015   •   2 comments   

8 Ways to Build Online Trust
Courtesy of Leading With Trust

Do you know what the most important asset in the digital age is?

Nope, it’s not having a million fans or followers. Neither is it having the world’s greatest product.

The answer is TRUST.
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How I Doubled My Instagram Followers in 3 Months

March 10th, 2015   •   7 comments   

coolinsights Instagram Profile

Want to grow your brand’s Instagram account? Wish to dramatically improve your Instagram influence?

Well, I am going to show you how I organically grew my Instagram followers from 550 to almost 1,070 in three months. All without spending a single cent.

Before I do that, however, let us first look at why Instagram matters.
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How to Launch a Product through Content [Book Review]

February 27th, 2015   •   no comments   

Launch Book - Content Marketing Guide

How do you use content marketing and storytelling to launch a new product or business?

The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.
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Six Pillars of Content Marketing

January 11th, 2015   •   1 comment   

6 Pillars of Content Marketing
Courtesy of Socialbrite

What are the ingredients of a good content marketing strategy? How can one differentiate one’s business through content marketing?

After reading and listening to a tonne of content on blogs, podcasts, and videos, I believe that successful content marketing is predicated on 6 key ingredients. Taken together, they can raise the chances of success in any content marketing endeavour.
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The ABCs of Influencer Marketing

January 4th, 2015   •   1 comment   

Singapore top bloggers

Do you recognise these social influencers? (courtesy of The Influencer Media)

How do brands works with social media influencers? How do you choose the right influencers for your brand?

By now, you would be familiar with the ongoing saga involving Xiaxue, Gushcloud, and SMRT Feedback Ltd (an online vigilante Facebook account). Following from this, Sunday Life (The Straits Times) published an article on influencers and what they do for brands. Describing how businesses work with online “influencers”, the paper described how these young Singaporeans can generate value for themselves by virtue of how well they “influence” the buying behaviours of their fans on social networks.
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Influencer Marketing 101

October 20th, 2013   •   1 comment   


Zillions of pre-teens are under his influence (courtesy of The Global Daily)

Are you under the influence?

If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the people we know – our family and friends – who exert the most influence on our behaviours and actions.
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10 Ways to Build Thriving Communities

August 4th, 2013   •   3 comments   

10 Ways to Build Thriving Communities
Courtesy of Huff Post

If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it.

Without communities, the most intriguing and fascinating content would lie fallow. In fact, one of the must dos in social media marketing is to build your social networks, recruit your fans, inculcate brand love, and get them to spread the word.
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The 3 Players in Content Marketing

December 15th, 2012   •   2 comments   

The 3 Players of Content Marketing

Courtesy of Vision

Want to reach that guy staring at his laptop in a Starbucks cafe? What about that lady thumbing away at her smart phone while waiting for her cab?

What is the single best way to reach consumers in the age of social media and ubiquitous digital devices?
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