Tag: influencer marketing

From Integrated Marcoms to Content Marketing

October 29th, 2012   •   7 comments   

Integrated Marcoms to Content Marketing
Courtesy of fedobe

What is the difference between Integrated Marketing Communication and Content Marketing? Why is Content Marketing taking the world by storm?

The old paradigm of Integrated Marketing Communication (or IMC) is dying. In a world fragmented by zillions of online, mobile and offline channels, consumers are tuning out advertisements faster than you can produce them. With endless “ad-free” options to choose from, nobody wants to be interrupted by your brand anymore.

What can marketers do in such a landscape?
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Shoestring Marketing for Small Businesses

March 25th, 2012   •   no comments   


Source of Image

What can small businesses, start-ups, free-lancers and other budding entrepreneurs do to build their reach? How can they compete against bigger companies with deeper pockets, greater resources and fuller teams?

In general, the clue is to look at what big conglomerates are doing, and then try to do the opposite – in a customer pleasing fashion of course. Clueless where to start? Well, here are five ideas to begin with.
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Your Most Important Customers

June 2nd, 2010   •   no comments   


With courtesy from Starfleetyachts.com

Who should you pay the most attention to in your organisation?

A) The guy or girl who makes a purchase of your product or service.
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Anointing Your Advocates

January 16th, 2010   •   2 comments   

evangelism
Advocacy Gone Awry (Courtesy of Taejin “TJ” Moon)

I chanced upon a brilliant post by Jeremiah Owyang, renowned web strategist and thought leader, on Advocacy Marketing. This new form of Word Of Mouth marketing is different from the traditional areas as advocates are like members of your inner circle – your best customers so to speak.

Quoting from Jeremiah:

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Word Of Mouth in a Nutshell

February 15th, 2007   •   9 comments   


Word of Mouse in Action!

I am currently reading the Secrets of Word-of-Mouth Marketing, a book by George Silverman, which I borrowed from the National Library. Fascinating stuff in there with some explanation of how one can make Word Of Mouth (WOM) marketing work.

Let me highlight two key learning points. First is the Buying Decision Process. Those who studied Marketing 101 may be familiar with this. The stages are as follows:

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Making Purple Cows Sneeze

January 19th, 2007   •   4 comments   

Purple Cow Making Cows Sneeze

Lately, I have been reading a little more than usual. Have only just picked up Purple Cow by Seth Godin. It isn’t exactly brand new but some of its insights are still worth considering.

The key premise is how aggressive marketing communications alone is no longer enough. You need to develop products that stand out from the competition – his proverbial purple cow as opposed to brown cows which are a dime a dozen. This would mean going to extremes, going after the less obvious, and getting people interested. Not through carpet bombing advertising but Word-of-Mouth.
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The World of WOM

December 5th, 2006   •   no comments   

Came across this very useful post for those obsessed with defining how Word Of Mouth (WOM) marketing and its various incarnations work. Quoting from the Media Guerrilla and Word Of Mouth Marketing Association (WOMMA):

Buzz Marketing Using high-profile entertainment or news to get people to
talk about your brand.

Viral Marketing Creating entertaining or informative messages that are

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