Tag: influencers

Influencer Marketing Ethics in Singapore

March 22, 2015 Social Influence 1 comment

Original image designed by Freepik

How should social media influencers act when faced with a moral dilemma? What is considered ethical and unethical in influencer marketing?

As I’ve previously blogged before in Who’s Your Influencer, online influencers are individuals who can “influence” the purchase decisions of others by virtue of their authority, knowledge, reputation or “likability”.


Six Pillars of Content Marketing

January 11, 2015 Content Marketing 1 comment

6 Pillars of Content Marketing
Courtesy of Socialbrite

What are the ingredients of a good content marketing strategy? How can one differentiate one’s business through content marketing?

After reading and listening to a tonne of content on blogs, podcasts, and videos, I believe that successful content marketing is predicated on 6 key ingredients. Taken together, they can raise the chances of success in any content marketing endeavour.


The ABCs of Influencer Marketing

January 4, 2015 Content Marketing, Social Influence 3 comments

What is Influencer Marketing all about? How do you pick the right influencers to work with your brand, and how much should you pay for them?

In this article, I will cover the basics of who influencers are, what influencer marketing is all about, ways to work the right influencers to work for your brand, the cost of engaging an influencer, and how you should choose the best influencers to partner with.