Tag: information

Psst! Wanna Hear the Secret To Success?

April 13th, 2013   •   no comments   

Can you guess what my name is? (courtesy of Film Quest)

Secrets. Mysteries. Codes. Puzzles. Riddles.

These are the stuff of books, movies, television programmes and radio shows. They tease us, allure us, and tempt us, drawing us deep into an enshrouded shrine of enchantment where magic potions and incantations are formulated.

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Why Marketers Need to Teach

March 21st, 2013   •   1 comment   

Courtesy of Management Help

Give a man a fish, and he’ll eat for a day.

Teach him to fish, and he’ll eat for a lifetime.
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Content Marketing Strategies for B2B

September 30th, 2012   •   14 comments   

Courtesy of The Content Strategist

Content marketing is growing. Well, at least in the US. According to this report by The Content Strategist (heads up to Steve Rubel for the link), 90% of B2B marketers use content marketing.

To establish themselves in their various markets, B2B marketers employ a range of both traditional and social media channels in the creation, production and publishing of content. They include the writing of articles, organising of conferences, publishing of wikis, and authoring of white papers. Some of these platforms are seen in the diagram below:

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From Main Course to Bite-sized to Crumbs

November 16th, 2006   •   1 comment   

With the democratization and increasing portability of information, people’s attention span and capacity for reading has dimished at an astonishing rate. I must admit that I am one of those who suffer from this affliction.

In the past, we used to be able to plough through thick tomes of knowledge, fantasy, religion and whatever else captures our fancy. I could dawdle for hours and hours in libraries, picking up one book after another and devouring it with relish. I especially loved reading encyclopedias, and occasionally, I could read from cover to cover.

Not any more it seems. With the lure of easy information on the web, and the quick availability of bite-sized information on blogs, book summaries, wikipedia, and the like, I have become a scanner rather than a delver. Information now gets delivered to my cranium in small, often miniscule bite-sized pieces, instead of elaborate and complex frameworks.

I believe that I am not alone in this. Many have remarked that youths and teens nowadays tend to multi-task and acquire information from varied sources rather than a singular one. They do not have the stamina or patience to sit in one spot and read line after line. Short cuts, acronyms and abbreviated words seem to be the order of the day.