Tag: integrated marcoms

Applying Integrated Marketing Communications

October 23rd, 2009   •   no comments   

Transe Express Performing Mischievous Bells at Festival Opening

It is currently the season for the Melbourne International Arts Festival, which is the city’s most internationally oriented showcase of its vibrant and diverse art scene. Major roads in Melbourne’s city centre are festooned with its characteristic purple and white banners, flapping on flagpoles in the wind. At many of the busy street corners like Swanston and Flinders Street, one can also find the festival posters pasted on billboards, tram-stop shelters and other public places.

By adhering to a strong thematic design aesthetic that is woven through all elements of the festival’s brand touchpoints, the Melbourne International Arts Festival has embraced the principles of Integrated Marketing Communications or IMC. Through this, it is able to reinforce awareness, recognition and interest across multiple platforms by applying a consistent message through both visual and textual means. This is important for a short-lived (17 days) event, and requires significant investments to gain the greatest amount of visibility in the most cost effective way.
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The 4 Cs of Marketing

November 24th, 2006   •   no comments   

Getting a bigger bang for the buck (or any bang for that matter) counts more than ever in an increasingly saturated marketplace.

The advent of multiple new and traditional media channels – and the ever increasing weapons of mass distraction – makes it prudent for one to do so.
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Social Media Relations

November 22nd, 2006   •   no comments   

Came across this excellent piece from the net savvy executive on how one should manage and deal with bloggers, podcasters, you-tubers and other digital denizens. They have coined a new term for it called Social Media Relations. This could be an interesting offshoot from traditional public relations which is usually more concerned with Main Stream Media (MSM).

The key roles of Social Media Relations?

1) Coordinate the development and implementation of social media engagement strategy and policies, including blogging policy, formal blogger relations programs and social media monitoring programs.
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