Tag: intellectual capital

Content Marketing Strategies for B2B

September 30th, 2012   •   16 comments   

B2B Content Marketing Strategies

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Business-to-Business (B2B) content marketing is growing. Well, at least in the US.

Like Business-to-Consumer (B2C) companies, B2B firms employ a wide range of traditional and social media channels in the creation, production and publishing of content.
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