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How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?
Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.
The human mind is one of the most brilliant creations on Earth. There isn’t a computer invented by man that can rival what happens between his ears.
Unfortunately, our minds are vulnerable to various quirks and idiosyncrasies which makes us prone to errors. Don’t believe me? Just look at the examples highlighted by Dan Ariely in Predictably Irrational.