Tag: jack trout
I am not sure if I have shared this before, but my ultimate career goal is to be a consultant one day. It is my wish to be an advisor to businesses, companies and individuals, assisting them to improve their odds in the finicky arena of the marketplace. Of course, that may be many years in the future or even a retirement job.
Having said that, I am also leery of the kind of advice given by consultants to solve all kinds of managerial maladies. If you browse through the thousands of tomes penned by management “gurus”, you will inevitably stumble across some ludicrous ideas that are so far-fetched that they read like fiction (or even fantasy).