Tag: Jacob’s

Biggest Biscuit Bash

August 19th, 2007   •   14 comments   

Tired of the usual roadshows with pretentious promoters and inane entertainment? Here’s something novel for a change.

In an ingenious use of their product employing one of PR’s oldest trick, biscuit manufacturer Jacob’s recently hit the headlines with their attempt to build Singapore’s biggest biscuit sculpture. Their fabulous feat of food art sits on a platform measuring about 6 by 1.2 metres, with more than 24,000 biscuits from 13 varieties employed. Called Jacob’s Biscuit World, this event showed that biscuits can do a lot more than just stuff your stomach.

I caught some of the action yesterday at Bishan Junction 8 while meeting the Friends of Yesterday (pun unintended).
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