Tag: Jay Baer

Content Marketing: Why Helping Beats Selling Anytime

October 31st, 2012   •   no comments   

why-helping-beats-selling-anytime
Jay Baer (courtesy of about.me)

In a cluttered world littered with a gazillion advertising messages, there is only one way to truly stand out from the crowd.

And that, according to renowned social media marketing consultant Jay Baer, is to focus on helping your customers rather than selling to them.
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