Tag: Larry Kramer

Why Companies Should Think Like The Media

May 17th, 2011   •   no comments   

Larry Kramer of CBS MarketWatch (source of image)

In the hypercompetitive world of producing and peddling information, one finds that media companies are often compelled to innovate lest they perish. The advent of multiple social media and networking channels, mobile connectivity, and citizen journalism have accelerated the need for the media constantly keep abreast of the latest developments in their reader’s, viewer’s and listener’s taste and preference.

Against such a scenario, what can businesses learn?

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