Tag: leisure marketing
Recently, I participated in a briefing comprising Singapore’s attractions industry and technology companies. The idea was for these IT and web solution providers to develop industry-wide initiatives that can boost productivity, marketing and visitor experience for museums, zoos, theme parks, aquariums, and other attractions.
As the session went on, I realised that there is a gap between what technology vendors wanted to pitch for and what tourists may be willing to embrace. The differences can be rather shocking at times.
Can Whiskers (Wai Wai) take the mickey out of Mickey Mouse? (source of image)
What do you do when an 800 pound gorilla arrives at your door step?
Well, you differentiate, innovate and fight back with all you’ve got. Especially if you are an incumbent home-grown player in your local market.
One of the things which I love about Jewel Box at Mount Faber (where you can take the cable car) is its decor. There are probably few leisure attractions in Singapore which pay as much attention or fervour to creating thematic zones as the Jewel Box. This is probably one of the reasons why they have been voted so frequently as one of the top attractions in Singapore.
While there recently to catch a cable car ride, I managed to shoot some photos of its golden brown splendour.
Perched high atop Mount Faber, the Jewel Box is a restaurant, cable car station, and pristine function venue all rolled into one. Here, you can see golden yellow and red leaves decking its facade.
Marketed internationally as “The Entertainment Capital of the World“, Las Vegas is a modern day miracle in the state of Nevada, a hot, arid and almost desert like region. By now, almost everybody in the world would be familiar with how it reinvented itself to attract some close to 40 million visitors a year.
What are the secrets of its success? Well, it isn’t just about striking that pot of gold.
About two months back (yeah this post is long overdue), I brought my family to the Singapore Zoo. This is one of our favourite hang outs for many reasons, some of which I have blogged about here. Attracting close to a million visitors a year, the Singapore Zoo has attained pinnacle position in the Singapore Tourism Awards for many years running. It is also a media darling, generating publicity for anything from animal births, conservation championing, escaping cats to goring elephants.
In case you do not already know, NEWater was one of the great stories of invention in the time of need. Many would know that it is largely driven by Singapore’s lack of this essential liquid resource. Its launch spun off many positive stories in the media, and resulted in water scarce Singapore producing companies like Hyflux, one of the leading players in the water industry today and a darling of the local bourses.
Science Centre’s Roadshow on Chinese Inventions at Chinatown Point
One of the most common forms of events marketing are roadshows. These can be standalone affairs in shopping malls or be part of a greater themed exhibition and convention.
For years, roadshows have been used by credit card companies, insurance agents and real estate marketers to attract new customers. Often, the aim is to provide a “mini” experience-rich zone to interest potential customers who can then be quickly converted to sign up for whatever packages you have to offer.
As I was flipping the newspapers today, I spotted this pair of uncannily similar advertisements from two beauty establishments. See if you can spot the difference between these pair of “identical twins”.
Do you know that Singapore’s founding father Sir Stamford Raffles used to live up on Fort Canning? Or that this used to be called Bukit Larangan or “Forbidden Hill” in Malay?
With about 45 minutes to kill after breakfast and before Ethan’s Chinese enrichment classes, my family decided to frolick this hilly green oasis in the middle of our concrete jungle. It was a certainly a pleasant walk in the park even with the warm midday sun beating down upon us.
Our climb started with a peek at the map of Fort Canning located beside the stairs.
My family loves to go to the Singapore Botanic Gardens, one of our island’s most well-loved tourist attractions which draw about 3 million visitors annually. Its enticing mix of free admission, beautiful 52 hectare landscape, awe-inspiring greenery and thoughtful touches makes it a must visit for us. We always feel rejuvenated after our trips there.
Our journey begins near the Visitor’s Centre section of the Gardens. Most of the amenities are located near here.