Tag: life coaching

Developing Your Unique Selling Proposition

April 17, 2015 Personal Branding no comments

Unique photo

Courtesy of Branketing.com

What is your Unique Selling Proposition? How do you create a dent in the Universe?

Many of us are familiar with the concept of the Unique Selling Proposition or USP. According to Entrepreneur magazine, the USP is defined as…

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.


The Mammon and the Mammoth

April 18, 2014 Personal Branding no comments


Courtesy of libcom.org

What does success look like? How do you know that you have arrived?

For some, success is quantified by wealth, status and luxury. They relish the idea of being comfortably ensconced in the top rungs of the social and corporate ladder. Here, success is measured by distinctions, degrees, bank accounts, job titles, and material possessions.


Manuscript Found in Accra: Book Review

October 23, 2013 Personal Branding 1 comment

An ancient manuscript from Accra (a city off Egypt) emerges. Dated July 14, 1099, it depicted events that took place during the time of the First Crusades, when French Christian invaders laid seige to the holy city of Jerusalem.
 
While the city prepared itself for the invasion of the Christian army surrounding its gates, a group of men and women of every age and faith gather. Jews, Muslims and Christians, they huddle to hear the words of a Greek spiritual philosopher known as the Copt, a wise sage whose words uncover the deep mysteries of life.


Are You a Promoter or a Preventer?

September 15, 2013 Business and Management no comments


How much risk are you willing to take? (courtesy of Condominium Insurance Review)

In life and at work, there are two kinds of people. That is, if you believe psychologists Heidi Grant Halvorson and E. Tory Higgins in their fascinating article in HBR.

The first, promotion-focused people, see their goals as a way to advance forward. They zoom in on the rewards that can be realised when goals are achieved. Eager to “play to win”, they like to dream big and stretch their imaginations in whatever they do.