Tag: liquid agency

Zag: A Book Review

March 4th, 2012   •   1 comment   

Zag a book review

“In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag.”

That, in a nutshell, is what Zag: The #1 Strategy of High Performance Brands is all about.
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