Tag: lois kelly

Beyond Buzz by Lois Kelly (A Book Review)

April 12th, 2010   •   no comments   

What is the best way to make conversational marketing work?

How does one embrace the lofty ideals espoused by the Cluetrain Manifesto?

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Nine Winning Ways to Market

July 11th, 2007   •   4 comments   

David versus Goliath by Caravaggio (collection of Museo del Prado)

Came upon this brilliant post on Guy Kawasaki’s blog about nine storylines that you can adopt for marketing purposes. This fabulous formula was created by Word of Mouth maven Lois Kelly, author of the book Beyond Buzz: The Next Generation of Word-of-Mouth Marketing.

See if you can start applying one of these in your marketing today:

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