Tag: mainstream media
Recent newspaper reports indicated that ad expenditure in Singapore has risen by about 4% to $1.94 billion last year. This reversed an 8.3% decline the previous year before. Entertainment outlets and services were the biggest mainstream media spenders at $202.5 million. This was followed by the retail industry with $136.5 million, followed by government and social organisations at $92.4 million.
What’s surprising was that most categories have shown an improvement, with television pipping newspapers yet again as the number one choice for advertisers, while magazines showed the greatest percentage increase. On the other hand, radio advertising seemed to have fallen significantly. I suspect that this may be due to the migration of listeners away from terrestrial radio stations towards podcasts and MP3.
Here are 10 tips to improve your chances of making it into the news:
1) Understand the needs and target audiences of different media. Establish rapport with journalists and editors and speak to them to understand what they are gunning for. Which categories of stories do they normally cover? What are their editorial styles?