In a world overflowing with “me-too” goods and services, consumers are seeking ways to assert their individuality. In an overcrowded marketplace teaming with repetition and homogeneity, they crave personalised products and experiences that reflect their individual identities.
This phenomenon of personal expression is catalysed by the rise of social technologies and networks such as blogs, forums, Facebook, Twitter, Youtube and other community channels.
Courtesy of Dot Connector Blog
I remembered how my Dad used to tell me that I should “Make hay while the Sun shines” – a saying that seems to ring immortally true, especially in this day and age of multiple digital distractions.