Tag: Marketing Funnel

Content Marketing 101: Mapping Your Buyer’s Journey

April 5th, 2017   •   5 comments   

Content marketing is now one of the most important strategies in marketing. Unfortunately, it may also confuse the heck out of you.

What types of content should you publish and distribute? When, how and where should these be presented to your target audiences?
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11 Must-Do Content Pieces in Digital Marketing

February 15th, 2017   •   3 comments   

11 Must Do Content Pieces in Digital Marketing

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Great content is the hallmark of effective digital marketing.

Like the petrol which fuels your car engine, effective content powers your online marketing. It also helps to move your customers along their buyer’s journey, and draws them nearer towards making a purchase.
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How To Build Successful Landing Pages That Convert

January 31st, 2017   •   no comments   

how-to-build-landing-pages-that-convert

Do you know what a landing page is? Or how it can help you to increase leads and generate sales?

Contrary to popular belief, landing pages are not “microsites”. Nor should they merely be any page on your website where your products and services are described.
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6 Useful Content Marketing Tools and Templates

June 24th, 2016   •   no comments   

6-useful-content-marketing-tools-and-templates

What are the online tools available to jumpstart your content marketing? How can these tools help to improve your content marketing efforts?

To help you to sharpen your content marketing game, I have decided to pull together some of the available content marketing frameworks, templates and tools out there.
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Inbound Marketing 101: A Beginner’s Guide

June 18th, 2015   •   no comments   

Inbound Marketing

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.
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