Tag: marketing guru

Borrowing Your Watch to Tell You the Time

September 29th, 2009   •   1 comment   

Jack Trout

I am not sure if I have shared this before, but my ultimate career goal is to be a consultant one day. It is my wish to be an advisor to businesses, companies and individuals, assisting them to improve their odds in the finicky arena of the marketplace. Of course, that may be many years in the future or even a retirement job.

Having said that, I am also leery of the kind of advice given by consultants to solve all kinds of managerial maladies. If you browse through the thousands of tomes penned by management “gurus”, you will inevitably stumble across some ludicrous ideas that are so far-fetched that they read like fiction (or even fantasy).
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Sharpen Your PR Pencils!

August 26th, 2007   •   10 comments   

Uber marketing guru Professor Philip Kotler

I had the fortune of attending a recent conference featuring one of the world’s top management guru Philip Kotler. Apparently, he is a museum fan too and may feature the National Museum of Singapore in his next book. Woo hoo!

At the lecture, Professor Kotler shared about the rising importance of PR versus advertising and gave us a new acronym – PENCILS – in which to desribe the dimensions of PR. What does it mean?

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Chief Marketing Officers Wanted

August 22nd, 2007   •   7 comments   


In the recent “Marketing for Results” conference which I attended graced by Professor Philip Kotler, he highlighted the importance of a new position – the Chief Marketing Officer (CMO) – in organisations. In certain companies, this role is equivalent to the almighty Chief Financial Officer (CFO) who usually sits next to the CEO in any organisation.

What should a CMO do? Many things apparently, according to Kotler:

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Why Responsible Marketing Works

June 13th, 2007   •   5 comments   

Courtesy of Grameen Foundation (http://www.grameenfoundation.org/)

At the recent PR Academy Conference, I had the treat of listening to Pak Hermawan Kartajaya, who is one of the thought leaders in the asian marketing scene. He spoke about how principle based marketing can lead to greater revenue and consumer goodwill in the longer term.

There are four factors which determine the sustainability of organisational branding:

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