Tag: marketing strategy

Content Marketing 101: Why Context is the New King

January 21st, 2016   •   no comments   

Content Marketing Gary Vaynerchuk quote

Source of image

Gary Vaynerchuk once famously said that “If Content is King, then Context is God.”

Indeed in the world of content and social media marketing, context matters a whole lot. The best content in the world would fail miserably if it is crafted and disseminated without any consideration of the context surrounding it.
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7 ways to piss potential business clients off

September 4th, 2015   •   no comments   

6 Ways to Piss Potential Clients Off
Courtesy of Ace of Sales

How do account managers in agencies end up infuriating their clients? What can agencies do to avoid becoming gossip client fodder?

As a long-time marcoms director in my previous incarnation, I get approached quite frequently by advertising and marketing agencies offering all kinds of wares. They include anything from design and advertising agencies, web developers, digital marketers, PR consultancies, workshop and conference organisers to video production houses, gifts suppliers and printers.
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8 Marketing Lessons from Star Wars: The Force Awakens

July 22nd, 2015   •   3 comments   

Star Wars The Force Awakens

Carrie Fisher, Mark Hamill and Harrison Ford reprise their roles in The Force Awakens (Photo by Kevin Winter/Getty Images)

18 December 2015 is going to be a day to remember. For Star Wars fans around the world, it will be the day when Star Wars Episode VII: The Force Awakens is released in cinemas around the world.

Already touted as the movie event of the year, Star Wars: The Force Awakens is part of an epic space opera film originally created by George Lucas. Directed by J. J. Abrams, the 7th installment in the episodic Star Wars film series will star John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, and the original cast members Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.
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QR Codes and Other Epic Marketing Fails

June 15th, 2015   •   2 comments   

QR Codes Kill Kittens

QR Codes. They are the greatest thing since sliced bread. After all, they allow you to “gamify” your business in clever and inventive ways right?

Wrong! Well, at least according to “UnMarketer” Scott Stratten.
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Serendipitous Content Marketing

April 12th, 2015   •   no comments   

serendipitous marketing cooler insights

The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.

We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.
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How to Launch a Product through Content [Book Review]

February 27th, 2015   •   no comments   

Launch Book - Content Marketing Guide

How do you use content marketing and storytelling to launch a new product or business?

The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.
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Twitter Is Not a Strategy: Book Review

January 7th, 2015   •   1 comment   

Twitter Is Not a Strategy

How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity?

Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book Twitter Is Not A Strategy. Author of the book What Chinese Want, Tom argues in his new book that “new-media cleverness” cannot be a panacea for marketing. Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic.
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The Mindful Marketer: Book Review

December 1st, 2014   •   1 comment   


How can marketers navigate an “always on” digital world? Can we achieve greater balance and control of our work and personal lives?

Yes we can! At least according to Lisa Nirell in her latest book “The Mindful Marketer”.

Part self-help book, part management manual, The Mindful Marketer is packed with practical and useful advice for senior marketers of all stripes. Drawing wisdom from diverse sources – Buddhism, organisational behaviour, psychology, digital marketing and much more – it covers the breadth and depth of scenarios in the working life of a marketer.
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Marketing to the Ageing Consumer: Book Review

October 8th, 2014   •   no comments   

Courtesy of Brand Genetics blog

The ageing consumer is one of the most profitable yet untapped segment.

Consider this.

In 2012, there are 20 countries whose population is shrinking. By 2020, over 40% of the adult population in “ultra-ageing” Japan will be 60 years or older. Come 2050, another 25 countries will have ageing populations, the largest of which is China.

With greater longevity and lower fertility rates across the globe, we will see more older and fewer younger people over the next few decades. What then should companies do to prepare for such sweeping demographic changes?
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When It Pays to Pay

September 4th, 2014   •   no comments   

Courtesy of Brinks Blog

I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.

Quoting from his post:
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