Tag: marketing strategy
The Salvation Army is one of the world’s most recognised non-profit brand.
In this day and age, non-profit organisations like charities, trade associations, special interest groups, and clubs can ill afford to ignore branding. To reach a critical sized audience and membership, you need systems and processes to be in place. You need to also market your organisation for it to gain greater clout and reach so that it can better achieve its purpose. Just passion alone would not cut it.
Came upon this brilliant post on Guy Kawasaki’s blog about nine storylines that you can adopt for marketing purposes. This fabulous formula was created by Word of Mouth maven Lois Kelly, author of the book Beyond Buzz: The Next Generation of Word-of-Mouth Marketing.
See if you can start applying one of these in your marketing today: