Tag: marketing strategy

Branding Non-profits

July 29th, 2007   •   5 comments   

The Salvation Army is one of the world’s most recognised non-profit brand.

In this day and age, non-profit organisations like charities, trade associations, special interest groups, and clubs can ill afford to ignore branding. To reach a critical sized audience and membership, you need systems and processes to be in place. You need to also market your organisation for it to gain greater clout and reach so that it can better achieve its purpose. Just passion alone would not cut it.

Branding Insider, one of my favourite references for branding thoughts, highlighted 7 points of branding non-profit organisations.
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Nine Winning Ways to Market

July 11th, 2007   •   4 comments   


David versus Goliath by Caravaggio (collection of Museo del Prado)

Came upon this brilliant post on Guy Kawasaki’s blog about nine storylines that you can adopt for marketing purposes. This fabulous formula was created by Word of Mouth maven Lois Kelly, author of the book Beyond Buzz: The Next Generation of Word-of-Mouth Marketing.

See if you can start applying one of these in your marketing today:

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Why Responsible Marketing Works

June 13th, 2007   •   5 comments   


Courtesy of Grameen Foundation (http://www.grameenfoundation.org/)

At the recent PR Academy Conference, I had the treat of listening to Pak Hermawan Kartajaya, who is one of the thought leaders in the asian marketing scene. He spoke about how principle based marketing can lead to greater revenue and consumer goodwill in the longer term.

There are four factors which determine the sustainability of organisational branding:

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