Tag: marketing strategy

When It Pays to Pay

September 4th, 2014   •   no comments   


Courtesy of Brinks Blog

I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.

Quoting from his post:
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Stop Consuming! Start Creating!

August 6th, 2014   •   no comments   


If Snoopy can do it, so can you! (source of image)

Our greatest enemy isn’t sugar, fat or empty calories. Rather, it is the overflowing rivers of content streaming from our handheld devices, laptops and television screens.

Swirling on our smartphones like endless puffs of cotton candy, those pleasurable bits of videos, photos, text, and comics can gobble up hours of our time. Along the way, our attention spans are also torn to shreds.
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9 ways to build relationships on social media

July 30th, 2014   •   1 comment   

build-relationships-on-social-media

What is the value of your likes, follows, and friends on social networks? Is more necessarily merrier?

Thanks to a recent episode on Michael Stelzner’s Social Media Marketing podcast, I was intrigued with the notion of generating a Return On Relationship from Ted Rubin, an experienced social media marketing expert.
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Transcendental Marketing

June 3rd, 2014   •   no comments   

Transcendental Marketing
Can marketing scale Maslow’s pyramid to achieve transcendence? (courtesy of Prakash Advani)

What is the real purpose of your product or your brand?

Does it meet a customer need? Solve their greatest problem? Eliminate a nagging pain? Or help them to be more productive?
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How to Truly Market – Without Marketing

May 14th, 2014   •   no comments   

How to Truly Market Without Marketing
Source of image

What is the simplest definition of marketing?

According to the Business Dictionary, it is the management process by which goods and services move from concept to the customer, while involving the 4 Ps: product, price, place, and promotion. For services, this may be expanded to include other Ps like people, process, and physical evidence.
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How to Launch Your Business with Social Media Marketing

May 7th, 2014   •   2 comments   

Launching Your Business With Social Media
Image of Michael Stelzner fromSocial Media Examiner

How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?

The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
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Content Marketing that Rocks

May 4th, 2014   •   no comments   

joe-pulizzis-content-marketing-tips

Joe Pulizzi of Content Marketing Institute

Content marketing is the new marketing silver bullet. Everybody is talking about it.

How do we create great content that sizzles (not fizzles)? More importantly, how do we keep the pipeline full while sustaining customer relationships through content?
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7 Ways to Truly Delight Your Customers

February 19th, 2014   •   no comments   

7-ways-to-delight-your-customers

Marketing is broken. At least in the traditional sense.

Focused on customer acquisition, promotions and sales volumes, traditional marketing views customers as “targets” to be arrowed.

Bigger, bolder and flashier campaigns are launched to attract their rapidly diminishing attention while carrots like discounts, freebies and lucky draws are dangled to coax them to open their wallets. 
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See-Think-Do: a New Marketing Framework

December 5th, 2013   •   no comments   

AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did.

At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.
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Influencer Marketing 101

October 20th, 2013   •   1 comment   


Zillions of pre-teens are under his influence (courtesy of The Global Daily)

Are you under the influence?

If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the people we know – our family and friends – who exert the most influence on our behaviours and actions.
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