Tag: marketing strategy

To Twerk Or Not To Twerk: Thoughts on Virality

October 9th, 2013   •   no comments   

pen-pineapple-apple-pen-viral-song
Courtesy of this YouTube Channel

UPDATED This post has been updated on 3rd October 2016 to include new content.

Have you heard of the PPAP song? If you haven’t, you must’ve been living on another non-digital planet.

Also known as the Pen Pineapple Apple Pen song, the short 51 second ditty by Japanese comedian Kazuhiko Kosaka (who plays the fictional character named Piko-Taro) has sparked off an endless number of memes around the planet.
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Ctrl Alt Delete: Book Review

September 19th, 2013   •   1 comment   

Digital World Disruptive

Designed by Freepik

What will the future of your business be like? More importantly, what will your life be like then?

Armed with a digital crystal ball, renowned marketing podcaster and president of global digital marketing agency Mirum Mitch Joel shared his thoughts on this in his book Ctrl Alt Delete.
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Buyology – Truth and Lies About Why We Buy

September 11th, 2013   •   3 comments   

Buyology - Truth and Lies About Why We Buy

Imagine that you are a smoker. You pick up a pack of cigarettes.

On the front of the pack are gory images – a hemorrhaged brain, blackened lungs, deformed baby, ugly cancerous growth – coupled with stern admonitions like “SMOKING KILLS”.

How would you react to these gruesome warnings?
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Why Branding Means Sweating The Small Stuff

September 8th, 2013   •   no comments   

Branding why you need to sweat the small stuff
Marketing – and branding – is all about the little things (courtesy of Allographics)

Since time immemorial, marketers are obsessed with the “Big Idea”.

Ruled by “out-of-this-world” campaigns that win Golden Lions or Creative Circle awards, we were transfixed by the notion that bigger and bolder is usually better.
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Youtility: Why Smart Marketing is about Help not Hype (Review)

July 14th, 2013   •   1 comment   

Youtility Jay Baer

Can your business help others without expecting to be paid?

Most entrepreneurs will not think so. After all, businesses are created to make a profit by selling a product or a service to a customer.
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Customer Sense: Book Review

July 10th, 2013   •   no comments   

Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?

While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.
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We Are All Weird: A Book Review

May 26th, 2013   •   2 comments   

Weird is the new normal. Mass is dead.

And the rich, who is anybody who can afford to buy stuff or do stuff for fun, are no longer embracing the mediocre middle of the bell curve.
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Which Comes First – the Product or the Market?

February 14th, 2013   •   no comments   

Which Comes First The Product or the Market
Too many toys to choose from! (Ethan in a shop in Shibuya, Tokyo)

Hit by a flash of inspiration, you decided one day to pursue your dream.

You are all fired up and raring to go. After slaving away for goodness knows how long, you have perfected your recipe for world domination.
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The 3 Players in Content Marketing

December 15th, 2012   •   2 comments   

The 3 Players of Content Marketing

Courtesy of Vision

Want to reach that guy staring at his laptop in a Starbucks cafe? What about that lady thumbing away at her smart phone while waiting for her cab?

What is the single best way to reach consumers in the age of social media and ubiquitous digital devices?
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Which Social Media Strategy Should You Adopt?

November 7th, 2012   •   no comments   

A picture often paints a thousand words. A great comic or cartoon, on the other hand, paints tens of thousands.

“Marketoonist” Tom Fishburne recently created a wonderful graphical depiction of 5 different types of social media strategies as depicted below:


Courtesy of Tom Fishburne
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