Tag: marketing

The Art of Giving Great Gifts Through Marketing

May 20th, 2016   •   no comments   

Hands holding a gift box isolated on black background
Source of image

There are two types of businesses in this world – the givers and the takers.

Like humans, givers consider the needs of others first and foremost, while takers plot over how they can maximise their gain.
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Roadside MBA: Lessons from Small Businesses

April 20th, 2016   •   no comments   

The Roadside MBA

I love traveling. I love David versus Goliath tales. And I enjoy reading about business strategies.

Put this together and what have we got? The Roadside MBA by economics and business professors Michael Mazzeo, Paul Oyer and Scott Schaefer.

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Are you a giver, taker or matcher? [Psychology]

September 18th, 2015   •   no comments   

giver taker matcher
Courtesy of Red Revival

Is it truly more blessed to give than to receive? Are there situations where we should not just give but receive?

Well, the answer as you would imagine is that it all depends.
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How the world’s leaders influence us to believe

August 4th, 2015   •   no comments   

Where do your beliefs come from? How can you influence customers, colleagues and other stakeholders to follow your beliefs?

Beliefs cover every dimension of our lives. An integral part of who we are, they drive our feelings, thoughts, actions and goals. To be effective leaders and influencers, we must understand what beliefs are, and how we can influence the beliefs of others.
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10 Steps to Reinventing You

July 12th, 2015   •   no comments   

10 Steps to Reinventing You by Dorie Clark
Dorie Clark wants to reinvent you (image via HBR Facebook)

You’ve slogged hard for years. Maybe even decades. Somewhere along the way, you lost your mojo.

Maybe work isn’t as fulfilling or meaningful as before. Or you realise that you haven’t made any progress in years.

What should you do under these circumstances?
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Why You Need to Build a Personal Brand

May 4th, 2015   •   3 comments   

Why you Need to Build Your Personal Brand

Courtesy of Fast Company

Have you started investing in your personal brand? Thought of how you can stand out from the crowd?

If you haven’t, it is high time for you to do so now.

Building your personal brand isn’t just about becoming an entrepreneur, celebrity, politician, or influencer. It is about becoming more effective in whatever you do in the digital and social age.
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The Age of Antiheroes

May 1st, 2015   •   no comments   

The Age of Antiheroes - Hayao Miyazaki
Hayao Miyazaki’s movies are full of anti-heroes (courtesy of The Playlist)

Have you watched a Hayao Miyazaki movie like “Spirited Away”, “Howl’s Moving Castle” or “Princess Mononoke”?

If you did, you would have noticed something.

Miyazaki’s protagonists are anything but strong and heroic. On the contrary, they are often plagued by uncertainties, weaknesses and worries. However, we still love them! (Or at least I do)
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Six Ways to Craft Killer Content in Marketing

April 7th, 2015   •   1 comment   

Air Asia Phuket Advertisement
Air Asia knows a thing or two about catching attention (source of image)

Let’s face it. We have all hit the content marketing wall.

Writers of all stripes and affiliations know what I mean. Your brain freezes. Your fingers stiffen. Your energy levels dip.

How are you going to deliver that compelling piece of customer-focused content?
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Why Businesses Must Act Like Media

March 1st, 2015   •   no comments   

Why Businesses Must Act Like Media
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)

Paid. Earned. Owned.

In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
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Online Consumer Behaviours – Insights from a Psychologist

January 25th, 2015   •   2 comments   

Online Consumer Behaviours - Insights from a Psychologist Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)

Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?

In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.
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