What is the fastest growing yet often neglected consumer group? One that has contributed to a demographic bulge of about 77 million people in the US?
Yes, I’m talking about the Baby Boomers, i.e. those born from 1946 to 1964. Hitting their silver years over the next decade or so, Baby Boomers represent the largest age-related demographic group in the world today. In China alone, it is predicted that the 50+ marketplace will swell to a staggering 525.8 million people by 2025.
Courtesy of Sarah Cheng-De Winne
Calling youths and young adults aged 18 to 25! Singer-songwriter Sarah Cheng-De Winne wants to inspire you with her music.
Winner of the US-based 12th Independent Music Awards and former 938LIVE Radio DJ, Sarah is currently producing her fourth recording project. Titled CANDLE, the bilingual extended play album showcases her luxuriantly soulful vocals in a blend of original soul-pop tunes with electro-retro influences and harmonies.
Ben Simpfendorfer of Silk Road Associates
Are China and India still the “factory” and “outsourced service provider” of the world? How big is the market for Muslim-friendly products and services? What are the promises and perils of trading in the East?
In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’s The Rise of the New East provides an in-depth view of how the economic resurgence of Asia and the Middle East are changing global markets. Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods.
“Everyone wants to succeed at sales. Most people don’t. It’s not that they can’t. It’s just that they don’t know how.”