Tag: martin lindstrom
Wonder why you are perpetually tethered to your smartphone, refusing to put it down even when your kids are yelling at you?
Or started eating that tub of delicious Haagen Dazs ice cream, and couldn’t stop until it’s all gone.
Perhaps you’ve got a 10 year old boy who nagged you incessantly about getting him that latest Play Station Portable (PSP) which all his friends in school have.
Multi-sensorial branded luxury in SIA’s first class cabin (courtesy of Richard Moross)
What do leading brands like Apple Computer, Singapore Airlines and Disney have in common?
The answer? They are the world’s leading sensory brands, according to Martin Lindstrom, author of the book Brand Sense – Build Power Brands through Touch, Taste, Smell, Sight and Sound. This highly readable volume on creating immersive branding experiences shared that truly great brands do not just leverage on sight and sound (the most frequently branded elements) but seek to engage as many senses as possible. In fact, the brands which leave the most lasting impressions are those which can affect the other three senses – smell, touch and taste. These are often the most deeply rooted in our mental and emotional psyche.