Tag: martin lindstrom

Buyology – Truth and Lies About Why We Buy

September 11th, 2013   •   3 comments   

Buyology - Truth and Lies About Why We Buy

Imagine that you are a smoker. You pick up a pack of cigarettes.

On the front of the pack are gory images – a hemorrhaged brain, blackened lungs, deformed baby, ugly cancerous growth – coupled with stern admonitions like “SMOKING KILLS”.

How would you react to these gruesome warnings?
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Brandwashed by Martin Lindstrom: A Book Review

March 13th, 2012   •   no comments   

Martin Lindstrom Brandwashed

Wonder why you are perpetually tethered to your smartphone, refusing to put it down even when your kids are yelling at you?

Or started eating that tub of delicious Haagen Dazs ice cream, and couldn’t stop until it’s all gone.

Perhaps you’ve got a 10 year old boy who nagged you incessantly about getting him that latest Play Station Portable (PSP) which all his friends in school have.
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Sensational Branding!

May 11th, 2009   •   2 comments   

Multi-sensorial branded luxury in SIA’s first class cabin (courtesy of Richard Moross)

What do leading brands like Apple Computer, Singapore Airlines and Disney have in common?  

The answer?  They are the world’s leading sensory brands, according to Martin Lindstrom, author of the book Brand Sense – Build Power Brands through Touch, Taste, Smell, Sight and Sound.  This highly readable volume on creating immersive branding experiences shared that truly great brands do not just leverage on sight and sound (the most frequently branded elements) but seek to engage as many senses as possible.  In fact, the brands which leave the most lasting impressions are those which can affect the other three senses – smell, touch and taste.  These are often the most deeply rooted in our mental and emotional psyche.  

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