Tag: meatball sundae
New age marketing maven Seth Godin in action (courtesy of ashbuckles)
I have just finished reading the book “Meatball Sundae” by Seth Godin, my favourite marketing guru who was also called “the Ultimate Entrepreneur for the Information Age” by Business Week magazine.
The main premise behind Seth’s ideas is that the old advertising-led, “holler and they will come” world of mass marketing is dead. However, you can’t just plonk new media channels like Youtube, Facebook, MySpace and blogs over a traditionally mass produced product. Instead, you need to revamp your entire organisation – culture, manufacturing, logistics, service – to fit the new world of making products and services that people desire.