Tag: media relations

How Massive Media Influences Global Incidents

January 18, 2015 Public Relations no comments

Je Suis Charlie Khalil Bendib

(image courtesy of Muslim cartoonist Khalil Bendib)

Like fire, media publicity is a good servant but a bad master.

Managed well, it focuses the glaring spotlight on neglected issues which warrant a global audience. However, extensive media and social media coverage may also lead to unwarranted consequences.

Let us examine a recent tragic news event to see how this unfolds. One that is close to everybody’s hearts.


Public Relations Strategies for Non-Profits

October 4, 2012 Public Relations 1 comment

SHINE Youth Festival 2012
Photo opportunities are good ways to grab media attention (from SHINE Youth Festival)

How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”?

As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to increase the visibility of the association and establish it as an industry leader. Thanks to an invitation from MCI Singapore, I learned a few new tricks relevant to my association while refreshing my knowledge of the discipline.


Telling the Bad News

July 23, 2008 Public Relations no comments


Crises can be opportunities if handled well, as these Chinese characters show (courtesy of tingilinde)

One of the most important skills PR practitioners need to know is crisis communication. That is when things go wrong but need to be made public. Public listed companies would probably be most familiar with this when sharing their quarterly earnings reports.

Hiding the truth is probably one of the worst things to do in such a situation. The widespread availability of information and records through both the internet and public libraries makes it difficult for one to fudge. Sooner or later the truth will come out, and it would be far better coming from you rather than a third party source.


How Clients Should Manage PR Agencies

December 4, 2007 Public Relations 4 comments

How to Clients Can Manage PR Agencies

Source of image

Here’s a counter post following my first one on how PR agencies should manage their clients. Hats off to Priscilla Tan who used to work in an agency but will now be joining a global MNC (drool).

Getting the most out of your PR agency doesn’t mean squeezing the life out of them. Conversely, it also doesn’t mean that you just let loose completely and pray everyday that page one news would come on its own. Sorry buddy it doesn’t work that way.

So what can you as a client do to optimise the Client-PR relationship?