Tag: media relations

How Massive Media Influences Global Incidents

January 18th, 2015   •   no comments   

Je Suis Charlie Khalil Bendib

(image courtesy of Muslim cartoonist Khalil Bendib)

Like fire, media publicity is a good servant but a bad master.

Managed well, it focuses the glaring spotlight on neglected issues which warrant a global audience. However, extensive media and social media coverage may also lead to unwarranted consequences.

Let us examine a recent tragic news event to see how this unfolds. One that is close to everybody’s hearts.
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Public Relations Strategies for Non-Profits

October 4th, 2012   •   1 comment   

SHINE Youth Festival 2012
Photo opportunities are good ways to grab media attention (from SHINE Youth Festival)

How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”?

As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to increase the visibility of the association and establish it as an industry leader. Thanks to an invitation from MCI Singapore, I learned a few new tricks relevant to my association while refreshing my knowledge of the discipline.
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Celebritize Yourself: A Book Review

December 11th, 2011   •   1 comment   

Images courtesy of Celebritize Yourself

Are you keen to be better known and respected in your field of expertise?

Have you wondered how seemingly ordinary folks – policeman, plumbers, teachers and housewives – have risen to become well known household names?

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Telling the Bad News

July 23rd, 2008   •   no comments   

Crises can be opportunities if handled well, as these Chinese characters show (courtesy of tingilinde)

One of the most important skills PR practitioners need to know is crisis communication. That is when things go wrong but need to be made public. Public listed companies would probably be most familiar with this when sharing their quarterly earnings reports.

Hiding the truth is probably one of the worst things to do in such a situation. The widespread availability of information and records through both the internet and public libraries makes it difficult for one to fudge. Sooner or later the truth will come out, and it would be far better coming from you rather than a third party source.
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How Clients Should Manage PR Agencies

December 4th, 2007   •   4 comments   

How to Clients Can Manage PR Agencies

Source of image

Here’s a counter post following my first one on how PR agencies should manage their clients. Hats off to Priscilla Tan who used to work in an agency but will now be joining a global MNC (drool).

Getting the most out of your PR agency doesn’t mean squeezing the life out of them. Conversely, it also doesn’t mean that you just let loose completely and pray everyday that page one news would come on its own. Sorry buddy it doesn’t work that way.

So what can you as a client do to optimise the Client-PR relationship?

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How PR Agencies Should Manage Clients

November 28th, 2007   •   11 comments   

How to Clients Can Manage PR Agencies

Source of image

I got tipped off to write about this following Priscilla Tan’s expose on what goes on behind the doors of PR agencies and their clients. Many of the situations which she described – expecting page one news, wanting to be called “the next big thing”, and agency bosses “kow towing” to clients – are not unique indeed.
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When PR Stops Working

May 29th, 2007   •   14 comments   

Got this interesting post by Guy Kawasaki which explains why PR doesn’t work in certain situations. According to the PRSite.com’s Margie Zable Fisher, the top 10 reasons are:

1) The client doesn’t understand the publicity process.

2) The scope of work is not detailed and agreed upon by both parties.
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