Tag: media

Why Businesses Must Act Like Media

March 1, 2015 Content Marketing, Social Influence no comments

Why Businesses Must Act Like Media
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)

Paid. Earned. Owned.

In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.


Public Relations Strategies for Non-Profits

October 4, 2012 Public Relations 1 comment

SHINE Youth Festival 2012
Photo opportunities are good ways to grab media attention (from SHINE Youth Festival)

How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”?

As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to increase the visibility of the association and establish it as an industry leader. Thanks to an invitation from MCI Singapore, I learned a few new tricks relevant to my association while refreshing my knowledge of the discipline.