Tag: media

Present Shock: When Everything Happens Now

May 20th, 2015   •   no comments   

present shock douglas rushkoff

“If the end of the twentieth century can be characterised by futurism, the twenty-first can be defined by presentism.”

So begins Present Shock, an intellectual tour de force by renowned media theorist and social futurist Douglas Rushkoff.
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Why Businesses Must Act Like Media

March 1st, 2015   •   no comments   

Why Businesses Must Act Like Media
Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)

Paid. Earned. Owned.

In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
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StoryBranding: Book Review

February 6th, 2014   •   no comments   


Since time immemorial, man has been bewitched by stories.

A vital weapon in our communication arsenal, great stories represent universal truths and connects deeply with us.
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Evergreen Themes in Marketing

May 16th, 2013   •   no comments   

Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting

Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.

Ad after ad, common themes and tropes surface time and time again.
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Public Relations Strategies for Non-Profits

October 4th, 2012   •   1 comment   

SHINE Youth Festival 2012
Photo opportunities are good ways to grab media attention (from SHINE Youth Festival)

How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”?

As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to increase the visibility of the association and establish it as an industry leader. Thanks to an invitation from MCI Singapore, I learned a few new tricks relevant to my association while refreshing my knowledge of the discipline.
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