Tag: medical science

Buyology – Truth and Lies About Why We Buy

September 11th, 2013   •   3 comments   

Buyology - Truth and Lies About Why We Buy

Imagine that you are a smoker. You pick up a pack of cigarettes.

On the front of the pack are gory images – a hemorrhaged brain, blackened lungs, deformed baby, ugly cancerous growth – coupled with stern admonitions like “SMOKING KILLS”.

How would you react to these gruesome warnings?
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