Are you a superhero in the movie of your life? (courtesy of Man of Steel movie)
Do you know that you play between 12,000 to 60,000 movies in your head in a single day?
Or that your subconscious occupies 90% of your mind?
In a consumer world awash with an endless stream of innovative products and services, there appear to be one thing that’s missing. And that is to tap onto a customer’s deep and intimate memories.
Now wait a minute. Isn’t that the same as what peddlers of nostalgia goods are already doing?