Tag: messaging

The Six Cs of Effective Internal Communication

June 11th, 2013   •   2 comments   

The 6 Cs of Effective Internal Communication
Jack Welch speaks with his fists (courtesy of MinnPost)

Charity begins at home. Likewise, a company’s mission, vision, goals and brand values must start with its employees.

The challenge however is that we’re so fixated with getting the right “message” across to customers, shareholders, and the media that we forget what its like to speak to our team.
Read More

Evergreen Themes in Marketing

May 16th, 2013   •   no comments   

Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting

Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.

Ad after ad, common themes and tropes surface time and time again.
Read More