Tag: michael Stelzner

Managing Online Trolls, Haters and Critics

November 9th, 2014   •   4 comments   

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Social media is a double-edged sword.

Put to good use, it can be a salve for humanity’s woes. Social media allows us to share helpful content, seed ideas, connect with long-lost friends, and form communities around specific interests, relationships and affinities. It also lowers the communication barriers for small businesses, solo-preneurs and freelance talents, allowing them to reach their markets at a fraction of the cost.

Unfortunately, social media isn’t always “sugar, spice and everything nice”. Anybody who creates and publishes public content on a blog, YouTube channel, Facebook page or Twitter account know that it comes with the inherent risks of being flamed or criticised.
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9 ways to build relationships on social media

July 30th, 2014   •   1 comment   


What is the value of your likes, follows, and friends on social networks? Is more necessarily merrier?

Thanks to a recent episode on Michael Stelzner’s Social Media Marketing podcast, I was intrigued with the notion of generating a Return On Relationship from Ted Rubin, an experienced social media marketing expert.
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Launching Your Business With Social Media

May 7th, 2014   •   2 comments   

Launching Your Business With Social Media
Image of Michael Stelzner fromSocial Media Examiner

How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?

Well, the answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
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