Tag: mistakes

10 Reasons Why Your Content Marketing Sucks

February 4th, 2016   •   no comments   

10 Reasons Why Your Content Marketing Sucks

You invested considerable time, money and effort into building up your content factory.

You hired the best writers this side of the universe, employed the most talented designers, and have scripted a few “killer” marketing videos.
Read More


Why Saying Sorry Matters in Business

December 28th, 2011   •   1 comment   


BP Former CEO Tony Hayward’s Apology came too little too late (courtesy of Infinite Unknown)

Recently, everybody in Singapore has been talking about the spate of SMRT train delays and breakdowns in December.  Numerous netizens have called for extreme measures to be taken, including the resignation of the CEO, granting of free rides to commuters, andother actions to be taken.   

As an aftermath of the incidents, we learnt that the CEO Saw Phaik Hwa has apologised soon after the incidents.  The SMRT Board has also apologised for them, and has commissioned a committee led by NTUC Dy Sec Gen Ong Ye Kung to look into the matter.  Separately, the Government is also investigating the incidents as part of a formal Committee Of Inquiry.
Read More