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Content marketing isn’t sugar and spice and everything nice.
Like any other digital marketing strategy, you’ll need to be mindful of the caveats of using content to generate awareness, attract leads, trigger sales, and nurture advocacy.Read More
The world of social media marketing is always brimming with good news, isn’t it?
Time and time again, we read how companies and brands reaped amazing results from their social media marketing efforts.Read More
You invested considerable time, money and effort into building up your content factory.
You hired the best writers this side of the universe, employed the most talented designers, and have scripted a few “killer” marketing videos.Read More
BP Former CEO Tony Hayward’s Apology came too little too late (courtesy of Infinite Unknown)
Recently, everybody in Singapore has been talking about the spate of SMRT train delays and breakdowns in December. Numerous netizens have called for extreme measures to be taken, including the resignation of the CEO, granting of free rides to commuters, andother actions to be taken.
As an aftermath of the incidents, we learnt that the CEO Saw Phaik Hwa has apologised soon after the incidents. The SMRT Board has also apologised for them, and has commissioned a committee led by NTUC Dy Sec Gen Ong Ye Kung to look into the matter. Separately, the Government is also investigating the incidents as part of a formal Committee Of Inquiry.Read More