Tag: MIT

Social Physics – A New Science of Influence

April 20th, 2015   •   1 comment   

Social Physics Influencer Marketing
Sandy Pentland of MIT (courtesy of MIT)

Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?

Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.
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The Science of Great Teams

June 26th, 2012   •   no comments   

Courtesy of Blaze Institute

Why do some teams produce outstanding results while others lag behind given similar resources?

The secret, according to “The New Science of Building Great Teams” in Harvard Business Review, is that successful teams have higher energy, are more engaged, and spend more time exploring outside the group. These patterns of communication and interaction are strongly correlated with performance metrics such as the average handling time in a bank’s call centre.
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