Tag: motivation

Developing Your Unique Selling Proposition

April 17, 2015 Personal Branding no comments

Unique photo

Courtesy of Branketing.com

What is your Unique Selling Proposition? How do you create a dent in the Universe?

Many of us are familiar with the concept of the Unique Selling Proposition or USP. According to Entrepreneur magazine, the USP is defined as…

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.


The Heart of Singapore’s Productivity Challenge

January 14, 2015 Blog, Business and Management no comments

Flying Robots Singapore

Flying robot waiters are nifty, but are they enough? (courtesy of RT.com)

How can we raise Singapore’s productivity? That is the multi-billion dollar question.

A recent report in Business Times offered suggestions by economists to lower the steep productivity growth targets for Singapore from 2-3 percent per annum to 1-1.5 percent. Various suggestions such as supporting Research & Development for the PIC scheme (which IRAS already supports by the way), and offering discounts for not hitting the foreign worker hiring ratio were suggested.