May 30th, 2018
Designed by Freepik
What are the most important ingredients to a story? How do you keep your audiences spellbound from the start to the end?
In a recent podcast episode on Building a Story Brand by Donald Miller, acclaimed storyteller Tricia Rose Burt unveiled three important principles in great storytelling.
February 16th, 2012
We all love a good mystery! (courtesy of Sherlock Holmes: A Game of Shadows)
Answer? They love to be teased and challenged. Preferably every step of the way until the bounty is unearthed.
Sadly, however, most marketing efforts today hasn’t matched the rise in consumer sophistication and expectation. Our aggregated abilities to captivate and charm a potential customer hasn’t caught up with the explosive growth in always-on social tools and communication networks.
June 26th, 2011
Obedient tourists keeping to the straight and narrow path (Capilano Suspension Bridge at Vancouver)
We’ve all been through this before. There is simply an abundance of juicy bits of knowledge and information that you want to share, but your airtime is limited.
The same applies equally in any endeavour. Be it in presenting a proposal, updating a blog post, pushing an ad, making a speech, sharing an anecdote, or cracking a joke. In an age of increasing attention deficit, flooding is the last thing you want to do.