Tag: narrative

What Do Sherlock Holmes and Consumers Have in Common?

February 16th, 2012   •   2 comments   

Teaser Marketing - Sherlock Holmes
We all love a good mystery! (courtesy of Sherlock Holmes: A Game of Shadows)

Answer? They love to be teased and challenged. Preferably every step of the way until the bounty is unearthed.

Sadly, however, most marketing efforts today hasn’t matched the rise in consumer sophistication and expectation. Our aggregated abilities to captivate and charm a potential customer hasn’t caught up with the explosive growth in always-on social tools and communication networks.

Read More

Sticking to the Course

June 26th, 2011   •   no comments   

Capilano Suspension Bridge @ Vancouver
Obedient tourists keeping to the straight and narrow path (Capilano Suspension Bridge at Vancouver)

We’ve all been through this before. There is simply an abundance of juicy bits of knowledge and information that you want to share, but your airtime is limited.

The same applies equally in any endeavour. Be it in presenting a proposal, updating a blog post, pushing an ad, making a speech, sharing an anecdote, or cracking a joke. In an age of increasing attention deficit, flooding is the last thing you want to do.
Read More