Tag: National Kidney Foundation

Ethics and Integrity in PR

January 10th, 2007   •   6 comments   

Courtesy of Channelnewsasia

Right now, the biggest news in Singapore is the latest episode of the NKF saga, where the new management team is taking legal action against the old, especially former CEO TT Durai, for gross misappropriation of donor funds and other shenanigans. I will not elaborate on the details of this case as you can probably read it everywhere in the media.

What struck me particularly hard about this case was the issue of ethics and integrity. Of course, TT Durai himself was guilty of multiple transgressions, and he admitted as much himself.
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