Tag: native advertising

7.5 Dazzling Digital Marketing Ideas For 2017

December 31st, 2016   •   no comments   

digital-marketing-ideas-for-2017

2016 has come to an end. And thankfully so too.

Economically speaking, the year has been a pretty “meh” one for many. Reduction in global demand has led to a slowing of economic growth, increased retrenchments and an uncertain outlook for 2017.
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7 Ways to Succeed in Native Advertising

October 26th, 2015   •   no comments   

7 Ways to Succeed with Native Advertising

Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.

Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner. 
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Native Advertising: What You Need To Know

August 17th, 2015   •   no comments   

Howard Gossage - Nobody Reads Ads Cooler Insights.jpg

What is native advertising or native ads? How can content marketers make use of native ads?

First and foremost, native advertising is fast growing.

In a report from Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.
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