Read this excellent post on Branding Insider about Place Branding and how it is moving into smaller municipalities and towns in the United States. It triggered off this idea about the branding of residential communities in Singapore.
What if we brand each and every one of our estates in Singapore? In other words, give them a greater individual identity, uniqueness, colour and point of differentiation. After all, Singapore, though tiny, isn’t just a homogeneous and uniform mass. It would be awesome, wouldn’t it?
Ethan recently had fun at our neighbourhood playground with two older kids Shaun and Amu who are brothers. Watching them leaping and laughing, slipping and sliding, and generally having a great time was pretty therapeutic for me too. If only adults like us can learn how to completely let go and have fun, I believe that the world will be a better place.
Here’s a video of him with Shaun and Amu chasing each other around the playground.