Tag: neuromarketing

12 Copywriting Tricks To Trigger Buying

November 23rd, 2016   •   no comments   

12 Copywriting Tricks To Trigger Buying

Copywriting is one of the most important skills a marketer should learn.

While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
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9 Ways Neuromarketing Can Boost Your Sales

November 7th, 2016   •   no comments   

9-winning-ways-to-sell-using-neuromarketing

Hit the “buy button” in your consumer’s brain. That’s the goal of every consumer marketer – dead or alive.

However, it isn’t easy to know what goes on inside the brains of your target audiences. Until now…
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What David Copperfield can Teach You about Marketing

October 24th, 2016   •   1 comment   

What David Copperfield can Teach You About Marketing
Source of image

Spellbound and mesmerised, the audience stared mouth agape as David Copperfield entered a coffin like box.

His lovely assistant grabbed a couple of mean looking swords. One by one, she pierced them into the box.
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Buyology – Truth and Lies About Why We Buy

September 11th, 2013   •   3 comments   

Buyology - Truth and Lies About Why We Buy

Imagine that you are a smoker. You pick up a pack of cigarettes.

On the front of the pack are gory images – a hemorrhaged brain, blackened lungs, deformed baby, ugly cancerous growth – coupled with stern admonitions like “SMOKING KILLS”.

How would you react to these gruesome warnings?
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Learning How We Make Decisions

April 4th, 2012   •   no comments   


Courtesy of Knowledge of the Day

I’ve just listened to a podcast by Derek Halpern of Social Triggers blog which presented a fascinating glimpse into the world of neuroscience and its impact on marketing. Interviewing Jonah Lehrer, author of “How We Decide”, the podcast explained that decisions are primarily made when there is an interplay between the stimuli that we receive and their influences on different portions of the brain.

Perhaps the most fundamental point is that emotions play a big impact on decision making. In studies where brain injury patients lose the use of their emotional brain centres (the limbic brain system), these individuals are often unable to make the simplest decision such as deciding where to have lunch and so on.

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Brainy Insights

July 31st, 2011   •   1 comment   


Courtesy of Inner Altitude

Last night, I decided to catch a much talked about TED talk by Dr Jill Bolte Taylor and boy was I blown away! In the video, the celebrity neuro-anatomist described her experiences when she suffered a stroke on her left brain and painted a beautiful and vivid picture of that somewhat transcendental encounter. From that incident, she was able to isolate the functions of both brains via a first person perspective, showing how the two cerebral hemispheres (connected by a bunch of tissue called the corpus callosum) interact and work with each other.

Here’s the video for your viewing pleasure:

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Using Your Brain in Marketing

May 28th, 2009   •   no comments   

using-your-brain-in-marketing

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In the hyper-competitive world of marketing and sales, it isn’t sufficient just to push out an ad or a sales letter and hope and pray for a response.

Consumers and corporate buyers are increasingly spoilt for choice, and selling based on price alone is not sustainable in the long haul.
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