If you wish to sell more products on any channel, you need to tap into your buyer’s brain.
And the best way to do so? Employ the techniques used in neuroscience.
Tag: neuroscience
The Essential Guide To Neuromarketing For Digital Marketers
Why do your customers prefer certain websites over others? Can you improve your digital marketing results by appealing to their brains?
A firm believer in the power of neuromarketing and marketing psychology, I’ve always believed that digital marketing is more about psychology than technology.
12 Copywriting Tricks To Trigger Buying
Copywriting is one of the most important skills a marketer should learn.
While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
9 Ways Neuromarketing Can Boost Your Sales
Hit the “buy button” in your consumer’s brain. That’s the goal of every consumer marketer – dead or alive.
However, it isn’t easy to know what goes on inside the brains of your target audiences. Until now…
What David Copperfield can Teach You about Marketing
Spellbound and mesmerised, the audience stared mouth agape as David Copperfield entered a coffin like box.
His lovely assistant grabbed a couple of mean looking swords. One by one, she pierced them into the box.
Online Consumer Behaviours – Insights from a Psychologist
Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)
Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?
In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.
How to Make Better Decisions
Courtesy of Life Hacker
Decisions, decisions, decisions. If only you can make better ones in the course of your work and life.
Thanks to a recent podcast on Derek Halpern’s Social Triggers Insider featuring Dan Heath, co-author of Decisive, I uncovered a couple of secrets to making good decisions.
How To Trigger Buying Using Neuroscience in Marketing
Wish to improve how you persuade your audiences to buy from you? Begin by diving deep into her brain.
Thanks to a podcast by Derek Halpern of Social Triggers blog, we can gain a fascinating glimpse into the world of neuroscience and its impact on marketing.
This Is How You Should Use Your Brain In Marketing
In the hyper-competitive world of marketing and sales, it isn’t sufficient just to push out an ad or a sales letter and hope and pray for a response.
Consumers and corporate buyers are increasingly spoilt for choice. Selling based on price alone is no longer sustainable in the long haul.