Tag: neuroscience

What David Copperfield can Teach You about Marketing

October 24th, 2016   •   no comments   

What David Copperfield can Teach You About Marketing
Source of image

Spellbound and mesmerised, the audience stared mouth agape as David Copperfield entered a coffin like box.

His lovely assistant grabbed a couple of mean looking swords. One by one, she pierced them into the box.
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Online Consumer Behaviours – Insights from a Psychologist

January 25th, 2015   •   2 comments   

Online Consumer Behaviours - Insights from a Psychologist Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)

Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?

In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.
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How to Make Better Decisions

February 16th, 2014   •   1 comment   

How to Make Better Decisions
Courtesy of Life Hacker

Decisions, decisions, decisions. If only you can make better ones in the course of your work and life.

Thanks to a recent podcast on Derek Halpern’s Social Triggers Insider featuring Dan Heath, co-author of Decisive, I uncovered a couple of secrets to making good decisions.
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Learning How We Make Decisions

April 4th, 2012   •   no comments   

Courtesy of Knowledge of the Day

I’ve just listened to a podcast by Derek Halpern of Social Triggers blog which presented a fascinating glimpse into the world of neuroscience and its impact on marketing. Interviewing Jonah Lehrer, author of “How We Decide”, the podcast explained that decisions are primarily made when there is an interplay between the stimuli that we receive and their influences on different portions of the brain.

Perhaps the most fundamental point is that emotions play a big impact on decision making. In studies where brain injury patients lose the use of their emotional brain centres (the limbic brain system), these individuals are often unable to make the simplest decision such as deciding where to have lunch and so on.

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Using Your Brain in Marketing

May 28th, 2009   •   no comments   

Courtesy of Salesbrain.net

In the hyper-competitive world of marketing and sales, it isn’t sufficient just to push out an ad or a sales letter and hope and pray for a response. Consumers and corporate buyers are increasingly spoilt for choice, and selling based on price alone is not sustainable in the long haul.

The solution? Market to one’s old brain according to authors Patrick Renvoise and Christophe Morin (co-founders of SalesBrain) of the book Neuromarketing – Understanding the “Buy Buttons” in Your Customer’s Brain. Describing how the primitive old brain (which dates back 450 million years ago apparently) is the decision making centre of human beings, this highly readable volume suggests tools and techniques to create an impact where it matters most.
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