Tag: newsjacking

Are You a Memejacking Linkbaiting Troll?

April 15th, 2015   •   1 comment   

Link Bait Troll

Do you feel that your content marketing efforts aren’t paying off? Wonder why your social media marketing efforts aren’t bearing fruit?

Well, the online competition for attention is ferocious these days, especially when you’re up against a sea of memejacking, linkbaiting trolls.
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Newsjacking – A Dirty Little Secret in PR

September 6th, 2012   •   3 comments   

Changi Airport Newsjacking
Changi Airport’s successful efforts in newsjacking following Joseph Schooling’s Olympic Win (courtesy of Changi Airport Facebook Page)

Joseph Schooling’s historic win in the Rio 2016 Olympics kicked off a wave of media publicity.

It also resulted in multiple brands riding on the brand-wagon, with some brands doing better than others.
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