Tag: offensive

Offensive Versus Defensive Public Relations

August 20th, 2014   •   no comments   

Offensive vs Defensive PR
When you’re under attack like the Spartans, you need to close ranks (source of image)

Is Public Relations (PR) always about “sugar and spice and everything nice”? Are there situations where you have to close ranks and fight to defend your corporate reputation?

In the social age, seemingly innocuous events could be blown way out of proportion. At the same time, getting your news out there has become increasingly challenging in an ever-streaming, over-cluttered digital world.
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