Tag: online advertising

Create Winning Facebook Ads with These 7 Tips

June 22nd, 2017   •   no comments   

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What I’m going to share with you may blow your mind. Especially if you’re a consumer psychology geek like me.

Before I begin, let me share that I’m a huge fan of Digital Marketer and their Perpetual Traffic podcast. Each week, I’ll tune in and listen to their awesome podcast and learn something new about Facebook advertising or other dimensions of paid traffic.
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Social Media Marketing ROI: An Essential Guide

August 18th, 2016   •   1 comment   

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Measuring the success of your social media marketing efforts can be such a pain.

Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
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Anatomy of a Winning Facebook Ad

July 31st, 2016   •   no comments   

Anatomy of a Winning Facebook Ad

What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?

Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space. 
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Native Advertising: What You Need To Know

August 17th, 2015   •   no comments   

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What is native advertising or native ads? How can content marketers make use of native ads?

First and foremost, native advertising is fast growing.

In a report from Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.
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