Tag: online advertising

Social Media Marketing ROI: An Essential Guide

August 18th, 2016   •   1 comment   


Measuring the success of your social media marketing efforts can be such a pain.

Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
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Anatomy of a Winning Facebook Ad

July 31st, 2016   •   no comments   

Anatomy of a Winning Facebook Ad

What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?

Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space. 
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Native Advertising: What You Need To Know

August 17th, 2015   •   no comments   

Howard Gossage - Nobody Reads Ads Cooler Insights.jpg

What is native advertising or native ads? How can content marketers make use of native ads?

First and foremost, native advertising is fast growing.

In a report from Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.
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