Tag: personality marketing

The Power of Personality

September 20th, 2010   •   1 comment   

Wish to improve your marketing effectiveness in the social age? Keen to develop a unique and distinct advantage for your business?

The answer to this may very well lie in one of the oldest traits of humanity. Namely, your personality.
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Celebrity Endorsement – To Do or Not To Do?

September 6th, 2010   •   1 comment   


Zoe Tay and Imedeen – Positive Partnership or Fabulous Failure? (source)

Lights (tweet), Cameras (Facebook update), Action (blog post)!

One of the fastest growing phenomenon on social media channels is the rise in the number of celebrities leveraging on their reach. Almost all entertainment personalities have either a Facebook fan page, a blog, a Twitter account, a Youtube channel or all of the above these days.
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