Tag: philip kotler

Sharpen Your PR Pencils!

August 26th, 2007   •   10 comments   

Uber marketing guru Professor Philip Kotler

I had the fortune of attending a recent conference featuring one of the world’s top management guru Philip Kotler. Apparently, he is a museum fan too and may feature the National Museum of Singapore in his next book. Woo hoo!

At the lecture, Professor Kotler shared about the rising importance of PR versus advertising and gave us a new acronym – PENCILS – in which to desribe the dimensions of PR. What does it mean?

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Chief Marketing Officers Wanted

August 22nd, 2007   •   7 comments   


In the recent “Marketing for Results” conference which I attended graced by Professor Philip Kotler, he highlighted the importance of a new position – the Chief Marketing Officer (CMO) – in organisations. In certain companies, this role is equivalent to the almighty Chief Financial Officer (CFO) who usually sits next to the CEO in any organisation.

What should a CMO do? Many things apparently, according to Kotler:

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