Tag: place marketing

Transforming Places into Destinations

May 19th, 2011   •   1 comment   

Transforming Places into Destinations
Singapore – a leading destination for work, study and play (courtesy of Unsplash)

What are the drivers needed to transform any place – country, city, neighbourhood, leisure attraction, heck, even a garden or building – into a well-loved destination?

How does one shape a location into the “happiest place on Earth” (borrowing from Disney)?
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