Is your brand story as compelling as The Hunger Games? (source of image)
Are you struggling to grab the attention of your prospect? Maybe you’re telling them the wrong story?
Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story which captures the hearts – and wallets – of our audiences.
Courtesy of Imagination.com
Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.
But one day, dark clouds rumbled. Your company was acquired by a global MNC.
Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!